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Top 5 social media mistakes every business should avoid

In our line of work we meet lots of businesses who have taken the social media plunge but don’t know where they are going wrong.
So in this post, we’ve decided to compile a list of common problems we see all the time.
The good news is that there are steps you can take to avoid social media disaster – and remember that if you have a question don’t be afraid to ask us.

1) Inactive profiles

Having an inactive social media profile is almost as damaging as having none at all.
If you aren’t going to update your status, share news about your company or do any of the other things that your followers want to see and read about, the danger is that people will assume you’ve gone out of business.
Sounds harsh? The truth is that these days brands are expected to have an active social media presence, so if you’re not there and engaging with the online audience, they’ll move on.

2) Spending too much time on social media

We say it time and time again. Social media, when used correctly, is a brilliant marketing tool. It is not the be all and end all of what you do (well it is what the team at Mint Social do all day, but you know what we mean).
It is there to help your business, not hinder it. So if you feel as though it is taking over your day, then it may be time to take a step back. We can show you ways of working better and more efficiently.

3) Not enough expertise

It’s time for a little soul-searching here. Be completely honest with yourself.
Do you know how to target and grow followers? Do you know how to set objectives and what social media success really looks like? Do you know your way around social media analytics?
If the answer to any of these questions is no, then you’re not alone.
That’s why it’s often helpful to turn to people who have the expertise. They can make social media really sing for your business, rather than it becoming another daily chore to add to a long to-do list.

4) Getting into an argument

This is one to be avoided at all costs. Not only does it look highly unprofessional but it could cost you business.
Unfortunately not everyone plays nice on social media and if you’re going to enjoy the many benefits it has to offer then you have to take the rough with the smooth. Never ignore criticism (unless it’s seriously abusive in which case there are ways to report it) but instead, respond to negative feedback in a courteous manner.
Of course we don’t need to teach you how to handle difficult customers. However, we should point out that businesses need to be acutely aware that what they say is in a public forum and could be shared across the globe. Be cautious.

5) Not engaging with followers

There’s a reason why it’s called social media, after all. People expect a two-way conversation.
If you are only ever going to post promotional tweets advertising your business with no real engagement then you are not going to win many fans.
Share news, quotes or humorous insights into what’s going on in the office today and you’ll soon see more followers, more brand awareness and more success.

Our team can help you make the most of social media. Call us today on 0845 519 6177.

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