We’ve all heard a lot about the benefits of social media marketing for large, international business owners, but today we’re going to spend some time discussing how that can be of use to small, local businesses. Regardless of what your firm does to make a profit, we’re confident you could increase sales and find lots of new clients and customers in a matter of weeks with the right approach. Considering all that, give us your attention for the next couple of minutes, and we’ll do our best to explain the main benefits of social media, and hopefully give you some tips on how to approach the issue.
Firstly, you can get in touch with people from all around the world using social media, and that means your target market just expanded considerably. Sure, you might be a small, local business owner, but that doesn’t mean you can’t sell your products or services overseas. That said, there are many benefits back home too. Through the use of incorporated advertising services, you can create marketing materials and have them seen by thousands of people in your local area who would have never encountered your company before. With sites like Facebook, that is now incredibly simple, and all you have to do is type in your desired locations when creating the ad.
Also, if you’re marketing the company towards a particular age group, sex or interest group, there are plenty of simple tools you can use to ensure only the most appropriate people come across your advertisements.
Starting business pages can also prove fruitful for local business owners, as this gives people the opportunity to come across you and find out about your services in your own time. To attract more attention, you just need to post a couple of status updates each day. Images and links to relevant articles also work well, so don’t be afraid of posting them. The only strong advice we would give here is to avoid posting too much as it might appear spammy.
So, you probably want to know which website you should get started with, right? Well, while that’s completely up to you, we usually recommend Facebook, Twitter, LinkedIn, Google+. However, there are no hard and fast rules when it comes to social media marketing. So, just use some common sense and follow your instincts. If you apply yourself and constantly learn from any mistakes you make, you’ll get there in the end.
Your business pages on all these sites will feature your address, phone number and even a link to your own website. That means you could find more customers visiting your premises, more clients ordering with you online, and more telephone calls from those wishing to query your services. Make sure you’re ready for this, as you’ll want to capitalise on every possible opportunity.
Good luck with all that. So long as you plan your moves and think long and hard about your strategy, achieving your small business goals should be a cinch.
Thanks for reading!